Best Digital Marketing Company in Ghaziabad

 

Digital Marketing Company in Ghaziabad

GahlyanGroup is a leading ROI-driven Digital Marketing Company in Ghaziabad which is provides Best Digital Marketing Services in Ghaziabad. Simply put, digital marketing is the promotion of products or brands that use electronic devices or the Internet. It also includes text messaging, instant messaging, video, applications, podcasts, electronic billboards, TV channels and digital radio, etc. Digital marketing uses multiple channels and technologies that enable a business to analyse campaigns, content and strategies to understand what works and which is not, usually in real time.

History of Digital Marketing

A generation ago, consumers were at the mercy of advertisers who sent marketing messages to them through a range of media channels: print media, billboards, television, and radio. These advertisers created markets and defined and reinforced consumer stereotypes. In the 1951s, advertising platforms was primarily a one-way conversation with a captive audience. Television advertising grew and matured until it became a viable means of commercialization. The experts were the creators of the style. With the explosion of digital media, people began to interact in new ways with each other and with the companies they did business with. The relevance of traditional print and broadcast channels declined and fundamentally changed the dynamics of the consumer enterprise. Digital channels have opened doors to consumers. No more passive participants in a one-way marketing conversation, consumers became authorized authors, publishers and critics. The digital landscape is participatory, an area where consumers share ideas. Marketing experts are no longer driving the discussion. Consumers are the creators of style every day and the creators of trends. For marketers trying to insist on this new digital medium, it’s incredibly difficult to show their content above the competition noise. While the time consumers spend on the Internet and on mobile devices has increased dramatically, the amount of content available has grown exponentially. One day more digital content is created than most people can consume in one year. With so many distractions and options, your audience has a very short attention span. The exponential growth of digital channels has led to the importance of digital marketing. But digital marketing is not just the channel. It is also the mechanism by which people create and share content and experiences with each other and with the companies with whom they do business.